As a result, raster files tend to get very large and a large number of raster images will end up taking up a significant amount of even the best SSDs with terabytes of capacity on your system can quickly will up with thousands of photos and raster art files. They don’t just carry pixels but also all the information regarding the assortment of the pixels. Raster images hold quite a lot of information. This gives businesses another reason to use them in their promotional content. Vector images also have the tendency to stand out with their attractive use of color, texture, depth, and layers. This makes them perfect for businesses looking to create material such as logos, brochures, merchandise, and so on. Vector images are relatively easier to copy. Hence, they need to make sure their illustrations are scalable and can be enlarged or reduced in size as needed.Īpart from offering flexibility in terms of scalability, vector graphics also provide ease in duplication. This material can include everything from billboards to posters and business cards. Because of this feature, vector graphics are the primary choice for businesses when they need to design material for marketing campaigns.
Vector images, unlike rasters, can be indefinitely scaled and still retain their quality.
Adobe Illustrator is the industry standard for vector graphic creation.
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